Gwyneth Paltrow & Chris Martin's Daughter Apple Steps Into Her Fashion Era as the Face of Self-Portrait
Nepo baby no more? Apple's starting to shift the narrative.
Apple Martin – the daughter of Gwyneth Paltrow and Chris Martin – is continuing her fashion push as the face of self-portrait’s latest campaign, marking the evolution of her relationship with the London-based fashion house as the new year begins.
Shot in upstate New York by Ryan McGinley and styled by Mel Ottenberg, the new series of portraits reunites the creative team behind Martin’s debut campaign with the brand last year.
Captured against expansive American landscapes, the imagery leans into McGinley’s signature sense of raw, youthful freedom – with the setting itself mirroring Martin’s transition into a more mature chapter.
See the new campaign images below:
Dressed in soft, fluid silhouettes from the latest self-portrait collection, Martin projects a quieter confidence that signals a coming-of-age moment. Founder Han Chong says the images show “a more reflective evolution of her personality,” adding that the maturity of the campaign aligns with where she’s heading – suggesting this partnership is just getting started.