FULL Q&A: Kristin Juszczyk Gets Candid About the FIFA World Cup, Her TIME100 Honor, Kyle Juszczyk & More
Plus why hospitality is changing the fan experience & the nightly routine that keeps her and Kyle connected.
Kristin Juszczyk has helped redefine what it means to be a sports fan, transforming game-day fashion into a booming business while becoming one of the most recognizable names at the intersection of sports, style, and culture.
As the founder of Off Season and a recent TIME100 Most Influential People in Sports honoree, Juszczyk caught up with OK! Senior Editor Rebecca Friedman while partnering with On Location to discuss bringing fans closer to the FIFA World Cup, the evolution of sports fashion, balancing business with life alongside husband Kyle Juszczyk, and what's next for her rapidly growing brand.
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OK!: You’re serving as San Francisco’s Hospitality Captain for the FIFA World Cup 2026. What excited you most about partnering with On Location for such a massive global event?