EXCLUSIVE: Why Hollywood Stars Are Set to Make Billions From AI — After Faked 'Industry-Ending' Tom Cruise 'Acting' Video Goes Viral
Viral deepfake chaos prompts stars to protect their own faces – or lose them.
Matthew McConaughey has warned Hollywood must stop trying to “deny” artificial intelligence – as a viral fake video of Tom Cruise and Brad Pitt appearing to grapple on a rooftop sends shockwaves through the movie business.
The Oscar-winning actor, 56, spoke at Variety and CNN’s town hall event in Texas – where he appeared alongside Timothée Chalamet, 30, to discuss how AI is reshaping film.
His remarks come as an AI-generated clip created using Seedance 2.0 – a tool developed by Beijing-based ByteDance – circulates online showing hyper-realistic versions of Cruise, 63, and Pitt, 62, in a stylized fight scene about Jeffrey Epstein.
The short film, generated from a “two-line prompt,” has intensified fears AI could replicate the likenesses of major stars without consent, threatening livelihoods across the industry.