Brooke Schofield and Carl Radke Celebrate Redken's New All Soft Launch in NYC

The duo toasted the brand's latest haircare release at Soft Bar with sweet treats & custom touches.

Internet personality Brooke Schofield joined Summer House star Carl Radke in New York City to celebrate the launch of Redken’s new All Soft All-in Mask – the latest addition to the brand’s bestselling All Soft collection.

Hosted at Radke’s Soft Bar, the event invited guests into their “Soft-Care Era” with soft cocktails, soft-serve ice cream and custom silk bonnet embroidery, while Schofield showed off a glossy blowout achieved using the beloved haircare line.

Check out the exclusive shots below!

📸: Andrew Werner (@andrewwerner)

---